Digital restaurant chain Wow Bao continues its efforts to expand into Metaverse and web3. The company announced last week that it was launching Wow Bao on the Roblox platform, following the NFT program it launched a year ago. This is notable as the first example of a fast-food restaurant launching with a loyalty program in the Metaverse. Wow Bao’s presence on Roblox offers users a hot burrito service in the virtual world, beside a loyalty program that offers real-life benefits.