The UK Food Standards Agency has published the annual end-of-year report for the Consumer Insights Tracker (CIT) covering the period from July 2023 to March 2024. The report highlights significant concerns among consumers about food prices (87%), ultra-processed or excessively processed foods (77%), and issues of food poverty and inequality (75%). Confidence in the food supply chain increased from 55% in July 2023 to 60% in March 2024. Approximately one in every ten consumers reported engaging in risky food behaviors, such as lowering cooking temperatures, shortening cooking times, consuming foods past their expiration date, and setting refrigerator or freezer temperatures higher.
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