While the coca plant is most commonly known for containing the psychoactive alkaloid cocaine, its decocainized form is used to flavor Coca-Cola. Canadian-based Power Leaves claims to reduce sugar content in beverages by up to 40% using an ingredient developed from coca leaves, which are extracted with ethanol and pure water. In this process, coca alkaloids are completely eliminated, allowing the plant to serve a purpose entirely separate from drug trade and sugary drinks.