Athletic Brewing Company is increasing its production capacity to stay ahead in the non-alcoholic beer market, driven by rising consumer interest and moderate consumption trends. CEO Bill Shufelt emphasized transforming non-alcoholic beer from a “penalty box” for designated drivers or recovering alcoholics to a mainstream choice by focusing on health benefits. Supported by significant category growth and Keurig Dr Pepper’s strategic investment, Athletic Brewing aims to efficiently scale production to meet the growing demands of wholesalers, retailers, and consumers.