A new report prepared by the Freedom Food Alliance (FFA) focuses on misinformation and disinformation from the meat and dairy industry, which receives 1,200 times more public funding in the EU and 800 times more in the US than the alternative protein sector. Recent studies have highlighted the connections between animal agriculture lobby groups and policymaking worldwide. This report elucidates how policy changes affecting the food system could arise, particularly during a critical period for emission reduction and in a year when climate change is a pivotal agenda for global elections.